The Challenge

Ibiza is an experience-led market with strong competition across fitness and wellness. 

Anaya Global needed to:

• Introduce a multi-disciplinary offering with clarity

• Build community-driven demand across classes, retail, and café

• Maintain a cohesive brand narrative across verticals

• Support rapid growth and expansion beyond launch

Creating alignment between movement, lifestyle, and social ritual was essential.

Strategic Direction

We developed a full market entry and digital growth strategy designed to unify Anaya Global’s diverse offerings under a single aspirational narrative.

The strategy focused on:

• Clear brand positioning across Lagree, Barre, Pilates, and Yoga

• Integration of retail and café as extensions of the wellness lifestyle

• Social-first storytelling to build community momentum

• Paid amplification to support awareness and bookings

The goal was to connect performance with lifestyle in a way that felt seamless and culturally relevant.

Activation

Social & Content Strategy

We led content strategy across Instagram and TikTok, developing high-impact short-form video and storytelling that balanced energy, flow, and lifestyle. Content showcased classes, community rituals, retail moments, and café culture within a cohesive visual identity.

UGC & Community Growth

A structured UGC system encouraged members and guests to share authentic experiences across classes and social spaces. High-performing content was repurposed across organic and paid channels to drive credibility and reach.

Influencer & Brand Partnerships

Wellness, fitness, and lifestyle creators were activated to document immersive experiences. Strategic partnerships with aligned brands extended visibility and reinforced Anaya’s role as a holistic lifestyle hub.

Paid Media

Paid campaigns supported seasonal awareness and conversion across classes, retail, and café offerings, using UGC-driven creative to maximise engagement and bookings.