Gielfi
Location
London Launch to European Growth
Project Title
Brand Launch
Overview
GIELFI is a contemporary fashion brand born in London, defined by bold silhouettes, modern femininity, and confident city energy.
As a new entrant into the competitive UK fashion landscape, the brand required full launch strategy, digital infrastructure, and immediate traction within a saturated market — alongside a structured roadmap for European expansion.
Our mandate was to launch GIELFI with authority, build scalable acquisition systems, and position the brand for cross-border growth.
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The Project
The Challenge
No existing brand equity at launch
Highly competitive UK fashion ecosystem
Need for immediate visibility and sales traction
Limited initial digital infrastructure
Requirement for scalable European expansion
The objective was to move from launch-stage label to commercially viable fashion brand within 12 months.
Strategy
We delivered a complete brand launch and scale framework including:
Brand positioning and London identity refinement
Digital-first go-to-market strategy
Social media and content ecosystem
Influencer and stylist activation
Paid media performance architecture
PR and editorial outreach
E-commerce optimisation
European expansion planning
The strategy balanced cultural relevance with measurable performance growth.
Activation
UK Digital Launch
Executed a structured launch across Instagram and TikTok, supported by paid campaigns targeting UK fashion audiences and influencer seeding within London’s creative scene.
Performance & E-Commerce
Optimised product pages, checkout flows, and retargeting funnels to convert awareness into purchase.
Influencer & PR
Activated London-based creators and stylists, supported by digital editorial placements to strengthen early credibility.
European Rollout
Expanded into France, Italy, Germany, and The Netherlands through geo-targeted paid campaigns, localised creative, and cross-border commerce optimisation.
The Results
Digital & Sales Growth
+83% increase in online revenue post-launch
+71% growth in website traffic
3.4x average ROAS across paid campaigns
–39% reduction in cost-per-acquisition after optimisation
+46% increase in average order value
Social & Brand Visibility
+68% growth in social audience
+54% improvement in engagement rate
30+ influencer collaborations activated
6 digital editorial features within UK fashion platforms
European Expansion
28% of total revenue generated from EU markets within year one
Successful paid acquisition campaigns across 4 European territories
Cross-border fulfilment optimisation increasing international conversion rates by 22%
GIELFI transitioned from a London launch brand into a commercially scalable European contemporary la
The Impact
GIELFI now operates with:
A clearly defined London-born identity
Structured full-funnel digital acquisition systems
Diversified UK and EU revenue streams
Established influencer and editorial credibility
Scalable cross-border commerce capability
By combining strategic positioning, performance marketing, and cultural integration, GIELFI evolved from launch stage to international growth phase within its first growth cycle.
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