The Challenge

The American supplement market is highly saturated and education-driven. 

HOL+ needed to:

• Build consistent brand visibility across social platforms

• Establish credibility within wellness communities

• Convert social engagement into purchase behaviour

• Support scalable paid media growth

• Balance educational authority with approachable lifestyle content

Turning product awareness into sustained commercial momentum was key.

Strategic Direction

We implemented an integrated USA-focused strategy combining:

• Platform-led social growth

• Education-driven content storytelling

• Paid performance campaigns optimised for conversion

• Retargeting funnels to capture warm audiences

The strategy aligned with American wellness priorities including energy, immunity, daily resilience, and preventative health.

Activation

Social & Content Strategy

We refined platform focus across Instagram, TikTok, and Facebook. Content balanced product education with real-world usage, short-form video, and lifestyle storytelling tailored to American health behaviour patterns.

High-performing organic assets were structured for both discovery and paid amplification.

Paid Media Framework

Paid campaigns were built around awareness, engagement, and conversion objectives. Health and fitness audiences were targeted nationally, with retargeting funnels capturing high-intent users.

Creative was continuously refreshed using top-performing brand and UGC-style content to maximise relevance and reduce fatigue.