In Sana
Location
European Market
Project Title
Strengthening E-commerce Performance
Overview
Founded in Belluno, Italy’s eyewear capital, IN SANA blends traditional craftsmanship with avant-garde European design. Each handcrafted piece reflects a commitment to individuality, sustainability, and made-to-measure precision.
Our role was to scale IN SANA across the European market by strengthening e-commerce performance, expanding B2B retail partnerships, building a structured newsletter ecosystem, and preparing the brand for USA and GCC expansion.
The Project
The Challenge
Despite strong product integrity and heritage positioning, IN SANA faced:
Limited awareness outside Italy
Saturation within the luxury eyewear category
Minimal structured retail distribution
Underdeveloped digital acquisition and retention systems
Need for international growth architecture
The objective was to transition from artisanal niche label to scalable European luxury eyewear house.
Strategy
We delivered a multi-channel European growth framework including:
Luxury brand narrative refinement
E-commerce optimisation and paid media scaling
B2B wholesale retail expansion
Influencer and collaboration activation
Newsletter and retention marketing systems
USA & GCC expansion roadmap
The strategy balanced acquisition, retention, and retail authority.
Activation
E-Commerce & Paid Performance
We optimised product storytelling, checkout pathways, and retargeting funnels while scaling paid campaigns across awareness and conversion layers.
B2B Retail Expansion
Secured premium concept stores and optical boutiques across key European markets, positioning IN SANA as a differentiated artisanal alternative.
Newsletter & Retention
Implemented welcome flows, craftsmanship storytelling series, launch announcements, and abandoned cart sequences to strengthen repeat purchase behaviour and reduce reliance on paid acquisition.
Brand Collaborations
Activated European fashion and creative influencers to elevate cultural visibility and amplify authenticity.
The Results
Within 12–18 months:
+72% increase in e-commerce revenue
+64% growth in website traffic across EU markets
3.1x average ROAS during campaign peaks
+45% year-on-year wholesale revenue growth
18+ premium boutique retail partnerships secured
19% of total online revenue attributed to email marketing
+52% increase in social engagement rate
IN SANA successfully transitioned into a recognised European luxury eyewear brand with diversified revenue streams.
The Impact
IN SANA now operates with:
A refined international luxury identity
Scalable DTC and B2B infrastructure
A high-performing newsletter ecosystem
Growing retail presence across Europe
Structured USA and GCC expansion plans
By aligning Italian craftsmanship with modern performance systems, IN SANA evolved from heritage-driven brand to globally scalable design house.
Recent Case Studies
Maison Kaizen
London Fashion Week
Arab Fashion Council x Dubai Fashion Week
