Leovard
Location
USA Market Launch
Project Title
USA Awareness
Overview
Leovard is a luxury unisex skincare and grooming brand built on science-led formulations, minimalist design, and clean, effective ingredients.
After establishing international credibility, the brand expanded into the United States with the goal of building awareness, trust, and scalable revenue channels across DTC and Amazon.
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The Project
The Challenge
Entering a saturated US skincare and grooming market
Building credibility and social proof quickly
Driving awareness and product discovery across digital platforms
Establishing profitable paid acquisition channels
Launching successfully on Amazon US
Creating long-term advocacy through affiliates and ambassadors
Leovard required a structured, multi-channel strategy to compete effectively.
Our Approach
We executed an integrated US launch strategy including:
Social media management (Instagram, TikTok, Facebook)
Education-led content creation
Full-funnel paid media campaigns
Amazon launch strategy and optimisation
Affiliate programme development
Brand ambassador activation
UGC integration for social proof
Brand Positioning & Audience Targeting
We positioned Leovard around:
Science-backed performance
Minimalist daily grooming rituals
Clean, effective ingredients
Premium but accessible design
This resonated strongly with US wellness and grooming audiences seeking simplicity and credibility.
Social, Paid & Amazon Strategy
We structured campaigns across:
Awareness targeting skincare and wellness audiences
Engagement campaigns amplifying high-performing content
Conversion campaigns driving DTC and Amazon traffic
Retargeting nurturing warm audiences
On Amazon, we optimised:
Product listings and SEO
Visual assets and A+ content
Review generation strategy
Sponsored product campaigns
The Results
Key Results (First 6–9 Months)
Ranked #1 Best Newcomer on Amazon in its category
+57% increase in US website traffic post-launch
2.4x blended ROAS across paid campaigns
–23% reduction in cost-per-acquisition
+49% growth in social engagement during launch period
Affiliate channel driving consistent recurring revenue
Strong early Amazon review velocity supporting ranking
The Impact
Leovard successfully established a credible presence in the US skincare and grooming market across both DTC and Amazon channels.
The brand now operates with:
Industry validation as Amazon’s #1 Best Newcomer in its category
Scalable paid acquisition systems
Structured affiliate and ambassador ecosystem
Strong UGC and social proof
Integrated DTC and marketplace growth model
Through a strategic multi-channel launch, Leovard built both immediate traction and long-term growth infrastructure within the competitive US market.
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