Nefera

Location

GCC Region.

Project Title

Increase Global Brand Awareness

Overview

NEFERA is a Dutch luxury skincare brand known for high-performance formulations and premium positioning. To support international expansion, the brand required a full strategic realignment across digital, retail, and market positioning — including entry into the GCC region.

The objective was to modernise NEFERA’s route to market, increase global brand awareness, expand into GCC retail (B2B), and build scalable digital systems to drive consistent revenue growth.

The Project

The Challenge

Limited international growth structure
Under-optimised digital sales channels
Need for clearer global luxury positioning
Launching new products across multiple markets
Establishing retail B2B presence in the GCC
Increasing awareness in a competitive skincare category

Our Approach

We delivered a fully integrated growth strategy covering:

Marketing and brand strategy realignment
Website optimisation as primary global sales channel
Digital marketing and paid media activation
Influencer collaborations with top-tier beauty and luxury creators
Editorial placements in leading luxury publications
Retail B2B strategy and GCC boutique expansion

The website became the central hub for storytelling, product education, and international e-commerce.

The Results

Key Results

Consistent 15% month-on-month sales growth
+63% increase in website traffic
2.5x blended ROAS across paid campaigns
+31% improvement in website conversion rate
Top-tier influencer campaigns driving strong engagement uplift
Retail placements secured in premium GCC boutiques
Expanded international email and customer base

The Impact

NEFERA evolved from a boutique luxury skincare label into a digitally structured, internationally expanding brand with both DTC and GCC retail B2B presence.

The business now operates with:

A refined global luxury narrative
Scalable e-commerce infrastructure
Influencer and editorial authority
Established GCC retail partnerships
Sustainable month-on-month growth

This integrated digital and retail strategy positioned NEFERA for long-term international expansion across both online and luxury brick-and-mortar markets.

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