The Challenge

The campaign needed to:

• Reinforce premium positioning with younger luxury audiences

• Create an exclusive, culturally relevant London brand moment

• Generate high-quality UGC suitable for paid amplification

• Drive reach and engagement through carefully curated influencers

• Extend visibility through digital PR and editorial coverage

Balancing intimacy, exclusivity, and digital scale was essential.

Strategic Direction

We developed a luxury experiential campaign designed to transform a private tasting event into a multi-channel digital content engine.

The strategy focused on:

• Highly curated influencer selection aligned with luxury fashion and lifestyle

• Structured content capture for both organic and paid use

• Coordinated pre-event seeding to build anticipation

• Paid amplification of high-performing assets

• Digital PR to extend cultural credibility

The objective was to merge heritage luxury with modern social storytelling.

Activation

Private Tasting Experience

We curated an exclusive rooftop tasting in London, showcasing Veuve Clicquot’s limited edition collection within a visually designed, content-led environment. The event balanced intimate hospitality with intentional content production.

Influencer & Seeding Strategy

A handpicked group of 20 fashion-forward micro and macro influencers delivered structured content outputs across Reels, Stories, and carousel posts. Pre-event luxury seeding ensured early momentum and social anticipation.

UGC & Paid Amplification

Professional UGC production captured short-form video, lifestyle imagery, and influencer interviews. High-performing assets were repurposed into paid campaigns targeting luxury and lifestyle audiences, ensuring both cultural impact and measurable ROI.

Digital PR extended visibility through editorial placements in Tatler, SheerLuxe, and the Evening Standard.